Online brokerage Redfin has sent an open letter to Zillow asking the portal to prominently display links to the brokerage’s website on listing pages for Redfin’s listings, among other requests.
Redfin sends all of its listings in the 23 major markets it serves to Zillow through multiple listing services or through Redfin agents who upload their listings to the site manually, Redfin spokeswoman Jani Strand told Inman News. Redfin has not brought up its issues with the way Zillow displays its listings to the portal before, Strand said.
Strand said the brokerage decided to address its issues in an open letter and advocate for other brokers because of its position as a tech leader in the space.
“Because Redfin is a real estate brokerage and a technology company, we have the technical resources to uncover situations like these, and it’s our obligation to communicate our findings to the industry and our users,” Strand said. “Consumers using any website should be able to access the source listing regardless of whether it’s a Redfin listing or a listing from another broker.”
Redfin says it hopes to hear from Zillow within two weeks about its concerns, but Strand says the firm has no plans now to withdraw its listings if no changes are made. “We think we can work this out,” Strand said.
In response to the letter, Zillow spokeswoman Amanda Woolley told Inman News, “We have great partnerships with brokerages around the country, and regularly solicit their input and ideas. We’d be happy to discuss this with Redfin and Glenn directly. In fact, we’re just a couple blocks down the road, and could even meet him at our local Starbucks.”
READ THE FULL ARTICLE HERE: http://www.inman.com/2014/04/03/redfin-challenges-zillow-on-home-listings/?utm_source=20140403&utm_medium=email&utm_campaign=newsflash